Targeted Marketing

One of its main assets is its ability to position an advertising site bigger than a billboard super site where traditional advertising sites are not allowed, i.e. over highways, railways, main arterial routes, urban areas and outdoor events. Its ability to make quick banner changes makes it one of the most versatile and cost effective mediums.

Multi-Faceted

In addition to its ability to attract attention of its audiences, the airship will also attract the attention of the media. Of particular interest to advertisers is its ability to fly at night with the entire hull internally illuminated to provide a most striking serial where no other advertising can go. Through this ability to position the airship, effective targeting of the required audience can be carried out.

Advertising Effectiveness

It is documented that FuJi film flew its "FuJi" airship for a nine months tour along the West coast of America during which its market share rose from 7% to 22% and that during the first six months of a one year campaign, Konica received media coverage estimated at USD3.4 million in addition to the advertising impact. When Kraft General Foods mounted an aggressive in-store promotion campaign in Germany in 1992, they initialized a lightship to spearhead the campaign, the dramatic results of a cost to return ratio of 1:8 in increased sales. Kraft General Foods,renewed the promotion for the following 2 years.

Harness the Power of Airborne Advertising

Imagine the power of your company name lighting the night sky,dazzling crowds of awestruck consumers below. By day your advertising message would reach millions of targeted consumers, with an impact rivalling the sun for attention.The future of Full Impact Outdoor Advertising has arrived!

The Full Impact of Powerful Outdoor Advertising

Outdoor advertising will never be the same again!The blimp is your mobile, airborne advertising medium which offers targeted exposure to specific audiences in specific locations, wherever you choose! Imagine the impact of your message in the sky over a sports event where thousands of consumers of similar demographics are gathered-what better way to penetrate specific audiences?Blimp advertising is perfect for promoting brand awareness. Consider the impact, the novelty of promoting your brand in the sky.

Command The Biggest Advertising Idea in China Blimps consist of a 39 metre long lighter-than-air envelope, a gondola supported from a semi-rigid frame and two propeller engines to drive her.Advertising space occupies 180 square metres on each port and starboard sides, and 36 square metres on the underside. An Advertising Opportunity High Above the Rest You choose the route you want your message carried to, including specified mid-air stops above such outdoor gatherings as sports events, parks and beaches, highways and city centres (subject to approval by local authorities).

Your Advertising Message Commands the Skies

Imagine the impact of your message in the skies, for a cost far less than television and with the added impact of crowd-drawing novelty and an unavoidable presence.Airships can maintain a stationary location or make circling passes as well as travelling customer-specified flight paths.

Command the Power of Airborne Advertising

The lightship A-60 sustains a long duration of flight, driven by a twin set of Limboch Propellers, it can remain stationary or moving flight for over 15 hours. Airships generally fly at an ideal altitude of 150 metres from which advertising messages are most clearly visible , travelling at slow and moderate speeds. Airships may fly during the day or even at night, when advertising messages can internally illuminated to create a breathtaking spectacle.

The Company

Beijing Orient Air Service Company Ltd.(BOAS),a member of the Thakral Corporation Ltd.,maintains a highly professional group of personnel who understands the needs of its clients as well as the aviation requirements involved in operating airships.All administration and operational requirements are taken care of by the management team including full liaison with the appropriate Aviation Authorities,Air Traffic Control and other related regulators in the P.R.C.